Hullabaloo Stories
Custom Stories, Board Books and Fabric Books for Children
This is my first commercial Web site endeavor. This is my wife's hobby/business that spurred out of an experiment to help our daughter recognize family located in California and Nevada. I implemented jQuery/jFlow in building this small business/hobby Web site. She has already received several orders and we feel the business is taking off.

SigEp Feds
A Washington, DC Metropolitan Area
Sigma Phi Epsilon Alumni Group
As Technology Chair and volunteer member of the SigEp Feds, I am in charge of the design and implementation of the Web site, now turned blog, and regular communications for the group. To keep costs to a minimum, because we are a non-dues-paying group, we chose to go the route of a blog. I am also responsible for reviewing and approving/rejecting requests to join our listserve hosted on Yahoogroups. I have been active with this group since arriving in the Washington, DC area in 2006.

United Cerebral Palsy
Renewal Piece 2010
Again using the conditional population technique, the 2010 renewal for United Cerebral Palsy resulted in our most successful campaign outside of our end-of-year season. This year we incorporated the opportunity for the e-mail to go "viral" by hosting links (with embedded google analytics tracking codes) for users to share on Facebook and Twitter.

United Cerebral Palsy
Thanksgiving 2009
This is a end-of-year fundraising appeal from the 2009 holiday season. Leading a small team, I drafted and organized the 2009 holiday messaging schedule and content. I designed all images in each of the 2009 holiday-related mailings. The 2009 holiday messaging campaign included A/B testing each message to discover successful strategies to learn from each mailing. These mailings also included a "Share on Facebook" and "Share on Twitter" link to enable viral sharing of each message. We employed Google Analytics with the Bit.ly link shortening service to track traffic coming from each of these social networks.

» Please view other 2009 holiday e-mail messages.

United Cerebral Palsy
Renewal Piece 2009
This piece consisted of a membership card that was set to conditionally populate the name and membership number of the message recipient using Convio's database and absolute background image positioning.

United Cerebral Palsy
2008 Annual Conference Brochure: Believable Hope
The graphics for this piece were designed by an external firm. It was my job to code the CSS to send as an e-mail as well as host online for further inquiry.

United Cerebral Palsy
Welcome Series: Message 3 - Social Networking
This message is message three of a four-part Welcome Series for United Cerebral Palsy. Within 30 days of introduction to the Convio mail database under my management, the recipients receive four messages at a week apart. This is the third message discussing UCP's social media opportunities for the end user to get involved.

iConstituent, LLC
Moran iTownhall
I designed two images for this piece. The first, I designed the banner while Jim Moran's office was a client of DCS. Moran's office began working with iConstituent about the same time I began working for them. Again, they became a part of my portfolio of clients while at iConstituent, LLC. The second graphic is the graphic for their telephone townhall about U.S./Iran relations. I advised the office on look and feel of each communciation and helped them to determine which time was most appropriate to send to their constituency.

Congressman John Sarbanes (D-MD)
Innaugural e-Newsletter
This is the first e-Newsletter launched by the office of Congressman John Sarbanes. I worked with the office to make sure that the graphics, timing and message were of sufficient length and driving the right actions on behalf of their constituents. This message performed well for their office according to industry standards ranking above 20% (expecting 10-15%) open rate and above 1% (expecting less than 1%) clickthrough rate.

Congresswoman Hilda Solis (D-CA)
e-Newsletter
Now, the current Secretary of the U.S. Department of Labor, this is a e-newsletter from Congresswoman Hilda Solis' time on Capitol Hill. Under consultation, this e-newsletter was designed with a watermark, a video graphic and quick survey question as a part of the overall strategy to grow the Solis e-Newsletter audience.

Congressman Rob Andrews (D-NJ)
e-Newsletter
While working with DCS Congressional, this is a sample of working from scratch with HTML and creating an e-Newsletter for that office. Since then, I have learned a lot, but this is an example of my earlier work with Congressional offices.

Suffolk County Executive Steve Levy
e-Newsletter
This is an e-Newsletter for the office of Suffolk County, New York, County Executive, Steve Levy. I designed the banner and other graphics for this e-mail message to correspond to the look and feel of the County Executive Web site. The Suffolk County Executive Web site has since changed, but the template was designed to allow the end user to choose the graphics in the banner and it would take you to different locations on their Web site. Further, emulating what would later be considered a widget in the sidebar, eacy insertion was manual to look similar to updates on the County Executive Web site.

United Cerebral Palsy
Social Media
Through my work at United Cerebral Palsy, I was able to establish and build several social networks and convert a standard e-mail e-newsletter into a blog, UCPeople. These social networks include:

• Facebook: Cause, Fan Page
  Also, visit the Fan Page for the new UCP Web campaign, My Child Without Limits
• MySpace
• Twitter users: @UCPNational, @eCoordinator, @LWL_Movement, @MyChild, and @UCPInfo
• Change.org
• Flickr
• LinkedIn

From late 2007 through early 2010, the Facebook cause has raised nearly two thousand dollars and holds nearly 9,000 cause supporters.

Hullabaloo Stories
Social Media
Currently, I am managing a Facebook Fan Page for the Hullabaloo Stories.